Analytics Inspector: Validate Web Analytics and Marketing Integration
Analytics Inspector, developed by true-metrics.com, is a free Chrome add-on that provides an easy way to validate web analytics and marketing integration. With its simple and intuitive user interface, it offers a range of features to help users ensure the accuracy and effectiveness of their analytics and marketing campaigns.
One of the key features of Analytics Inspector is its automated request QA. This allows users to quickly identify any issues or discrepancies in the data being collected by their analytics tools. The add-on also offers test reporting, which is currently in beta. This feature enables users to generate comprehensive reports on the results of their testing efforts.
Analytics Inspector supports authentication to sync settings across devices, making it easy for users to access their preferred configurations wherever they are. It also provides side-by-side request comparison, allowing users to easily compare the parameters and data being sent in different requests.
The add-on supports a wide range of analytics vendors, including Tealium, Google Analytics, DoubleClick, Webtrekk, Econda, Matomo (Piwik), Piwik Pro, Visual Website Optimizer (VWO), Adobe Analytics, Snowplow, Google Ads, Wunderkind / BounceX, Speedcurve, Yahoo, Bing, and Bidtellect.
Upcoming features for future releases include export functionality and sharing capability, further enhancing the usefulness and versatility of Analytics Inspector.
Please note that in order to use the application, it is necessary to disable "Block third-party cookies" in Chrome settings (chrome://settings/content/cookies).
